Assessor Resource
SITTPPD001B
Research, assess and develop tourism products
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes a key product planning function for a diverse range of tourism and hospitality products and services and applies to the full range of industry sectors.
The unit applies to the development of new or enhanced tourism products. Increasingly, tourism operators are choosing to provide specialised tourism products. This unit describes the generic tourism product planning process that applies to the development of any style or category of product for the domestic or international customer, covering any international or Australian destination.
Product planning involves a strategic focus on the overall and long-term operation of the tourism product.
This unit applies to senior tourism and hospitality industry personnel who operate autonomously and have strategic tourism planning and product development roles. These roles would include product development manager, marketing manager, operations or general manager, regional tourism manager, account manager, events manager, resort or hotel manager and owner-operator of any type of tourism business.
This unit describes the performance outcomes, skills and knowledge required to manage product development strategically within tourism and hospitality organisations. It covers the strategic development of the organisation's product range and requires the ability to research the market, analyse issues relevant to establishing the product, determine a profitable selling price, establish the product, and monitor and evaluate its success.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
This unit has a focus on product planning processes. It underpins other specialised Planning and Product Development units that look at the specific and additional skills required to meet particular environmental or cultural requirements:
SITTPPD006B Plan and develop ecologically sustainable tourism operations
SITTPPD007A Plan and develop culturally appropriate tourism operations.
Negotiating with suppliers for any product component is covered in SITXMGT006A Establish and conduct business relationships.
SITTPPD003B Source and package tourism products, takes a less strategic and more operational focus to product development.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)